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Moerlein - A Journey in Every Bottle

Client: The Christian Moerlein Brewing Company
Category: Beverage
The Christian Moerlein Brewing Company tapped (pardon the pun) Seven/Seventy-Nine to create a commercial that would connect the company's 150 year history with its present position as one of the premier craft beers on the market. Historical photos are used to tell the story of the early days of this legendary Cincinnati brewery. The photos were digitally restored and cut into layers on a computer then animated with camera movement to create a feeling of depth. This effect, mixed with a closing shot of a freshly poured bottle of Christian Moerlein in a contemporary bar atmosphere brings the old into the new, blending Christian Moerlein's past with its present.