The University of Cincinnati's College of Design, Architecture, Art, and Planning (DAAP) is one of the best design schools in the country. Each year, the school's Fashion Design program hosts a fashion show to showcase collections designed by current students. The show attracts some of the top names in the industry to recruit young talent from the school. Seven/Seventy-Nine was chosen to produce video spots that acted as transition pieces from set-to-set within the show's theme of "Spectra." This gave Seven/Seventy-Nine the opportunity to experiement with more abstract styles of video.